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Obagi

Obagi NU-GEN Cellular Renewal Serum

£153 30ml · 1 fl oz
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Key Benefits

  • Helps skin look refreshed and visibly renewed.
  • Features AGE CTRL™ Complex with NAD+, NMN and niacinamide.
  • Lightweight texture for easy layering within your skincare routine.
  • Designed for morning and evening use.
Product details

Refresh the look of tired, dull skin with Obagi NU-GEN™ Cellular Renewal Serum. This lightweight daily serum is designed to support a healthier-looking, visibly renewed complexion and fits easily into your morning and evening skincare routine.

The formula features Obagi’s AGE CTRL™ Complex, combining NAD+ with its precursors NMN and niacinamide (NAM). Developed with skin ageing in mind, it helps support the appearance of skin vitality and resilience.

Directions for use
  • After cleansing (and toning), pat skin dry.
  • Apply 2–3 pumps to a clean, dry face, morning and evening.
  • Follow with your moisturiser, and sunscreen in the morning.
  • Patch test before first use, as with any new active.
  • Store at room temperature (15–25°C), away from direct sunlight.
Key ingredients
  • NAD+ – A coenzyme found in every skin cell whose natural levels decline with age. It supports skin cell energy production and visible renewal.
  • NMN (Nicotinamide Mononucleotide) – A direct precursor to NAD+ that helps skin cells replenish NAD+ over time, supporting a healthier, more youthful-looking complexion.
  • Niacinamide (Vitamin B3) – A stable NAD+ precursor that supports the skin barrier, helps even skin tone and improves moisture retention.
  • Sodium Hyaluronate – A hydrating humectant that helps skin look plumper and more comfortable.
  • Beta-Glucan – A skin-conditioning ingredient that supports a smoother, more hydrated-looking finish.
All ingredients

Aqua/Water/Eau, Glycerin, Niacinamide, 2,3-Butanediol, Coco-Caprylate/Caprate, Pentylene Glycol, Propanediol, Maltodextrin, Undecane, Sodium Polyacryloyldimethyl Taurate, Triheptanoin, Nicotinamide Mononucleotide, Nicotinamide Adenine Dinucleotide, Sodium Hyaluronate, Beta-Glucan, Betula Alba Juice, Succinoglycan, Helianthus Annuus (Sunflower) Sprout Extract, Tocopherol, Tridecane, Citric Acid, Sodium Citrate, Dilinoleic Acid/Butanediol Copolymer, Trisodium Ethylenediamine Disuccinate, Phenoxyethanol, Castor Oil/IPDI Copolymer, Ethylhexylglycerin, Caprylyl Glycol.

Reviews

Obagi NU-GEN Cellular Renewal Serum FAQs

What is Obagi NU-GEN Cellular Renewal Serum?

Obagi NU-GEN Cellular Renewal Serum is a lightweight daily anti-ageing serum built around Obagi’s AGE CTRL™ Complex, which combines NAD+ with its precursors NMN and niacinamide. It is designed to support skin cell energy and help skin look smoother, brighter and more resilient.

What does NAD+ do in skincare?

NAD+ is a coenzyme present in every skin cell that supports energy production and cell renewal, and its levels fall as we age. Topical NAD+ serums like NU-GEN aim to help replenish it, supporting the visible look of renewed, more youthful skin.

How is NAD+ different from niacinamide?

NAD+ is the cellular “fuel” itself, while niacinamide is a stable form of vitamin B3 that skin cells can use to make more NAD+. Niacinamide also strengthens the skin barrier and helps even skin tone. NU-GEN combines both, along with NMN.

How do I use NU-GEN Cellular Renewal Serum?

After cleansing, apply 2–3 pumps to a clean, dry face, morning and evening. Layer it before heavier treatments or moisturiser, and follow with sunscreen in the morning. It’s a lightweight serum, so it sits underneath thicker textures.

Is NU-GEN suitable for sensitive skin and daily use?

NAD+ and its precursors are generally well tolerated and suited to daily use, and Obagi describes the formula as hypoallergenic and non-comedogenic. As with any new active, patch test first. Speak to a Face Dr skincare expert if you have a skin condition or are unsure.

Can I use NU-GEN with retinol and vitamin C?

Yes. Obagi positions NU-GEN as a complement to your routine rather than a replacement. It pairs well with vitamin C in the morning and retinol in the evening, while those actives continue to do their own specific jobs.

How long does NU-GEN take to work?

In Obagi’s testing, hydration improved within 30 minutes, visible redness reduced from 4 weeks, and the ageing results were measured over 12 weeks. Individual results vary, so consistent twice-daily use is recommended.

What size is NU-GEN Cellular Renewal Serum?

It comes in a 30ml (1 fl oz) airless pump bottle, which helps preserve the formula’s potency.
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